What's in a name? Answer: A lot. A strong name can open doors.  A weak one can close them and immediately be forgotten.

Name.Kitchen, powered by Donuts Inc., provides a kitchen atmosphere around the subject of name creation. We offer entrepreneurs (a.k.a. "business chefs") ideas and inspiration on cooking up the perfect brand identity, especially the one you take online.

Your company's name is at the heart of your brand. Now your domain name -- your “address” on the Internet -- can capture it perfectly. New domain extension options make your digital identity more memorable, meaningful and stand out in search.

Learn why companies and experts profiled on Name.Kitchen have joined the “not-com” revolution.