Back in journalism school, I learned an important acronym: K.I.S.S. It stands for "Keep it simple, stupid." The acronym is a reminder to think twice before adding unnecessary words into a story. To avoid convoluting it with too much information. To make things clear for the audience. To keep things ... simple.
The same can be said for choosing a domain name. Why cram too much information into the string or make it purposefully vague? How does that help your audience remember you?
A funny video recently released by Radix Registry and Stew Redwine Productions emphasizes this K.I.S.S. message. While it specifically champions the Radix-operated domain ending .WEBSITE, it subsequently champions the hundreds of new domain endings now available to the public -- endings that can help simplify and clarify the online identity for your business, your brand, your message.
Watch, laugh -- and next time you launch a website identity, consider how you can simplify, simplify, simplify.