Domain Names: Keep it Simple


Back in journalism school, I learned an important acronym: K.I.S.S. It stands for "Keep it simple, stupid."  The acronym is a reminder to think twice before adding unnecessary words into a story.  To avoid convoluting it with too much information.  To make things clear for the audience.  To keep things ... simple.

The same can be said for choosing a domain name.  Why cram too much information into the string or make it purposefully vague?  How does that help your audience remember you?

A funny video recently released by Radix Registry and Stew Redwine Productions emphasizes this K.I.S.S. message. While it specifically champions the Radix-operated domain ending .WEBSITE, it subsequently champions the hundreds of new domain endings now available to the public -- endings that can help simplify and clarify the online identity for your business, your brand, your message.

Watch, laugh -- and next time you launch a website identity, consider how you can simplify, simplify, simplify.