How ‘Dot-Today’ Can Help You Stay Present


Live for today. It's what we all strive for, right? Well, that and the next bowl of ice cream.

Even if you were looking for that next scoop of mint chocolate chip right now, and hadn’t a clue where to find it, you’d like hop online to identify the nearest ice cream parlor. The Internet has transformed into a No. 1 resource for the latest happenings of right here, right now, right away. It’s where we download everything from world news to the current movie listings to in-the-moment fashion trends.

In other words, it’s the one-stop-shop for all things today.

Now there is a domain extension that can help to amplify this upfront: ‘dot-today’ (.today). It’s one of hundreds of new top-level domains (TLDs), or “not-com” options, available for those launching websites. Since its public release in early 2014, nearly 45,000 domain names have been registered with ‘dot-today,’ making it one of the most popular “not-coms” to date.

A website with a ‘dot-today’ domain automatically conveys a sense of urgency and being up-to-the-minute, so it's perfect for businesses that thrive on the here-and-now (news organizations and blogs) or appeal to people's desire to deal with something right away (such as weight loss clinics, repair shops, plumbing or locksmiths).

Click here for a Pinterest page of ‘dot-today’ websites. Below are a few favorites and why the respective names work.


If William Wallace (a.k.a. Braveheart) were around today, this might be his go-to site on the relevant happenings in Glasgow. The largest city in Scotland, Glasgow has a thriving nightlife and a wide range of cultural activities. This website is filled with the latest information on events and activities, intermixed with articles about life in Scotland ("8 Differences Between a Scottish and English Summer"). The name is straightforward and memorable enough to make it an easy go-to site for those looking for timely news, music, culture and events in Glasgow – today.


If you need a user interface or user experience design, this Hong Kong-based site tells you: "I'm here today." The ‘dot-today’ in this domain name indicates that this design shop is ready to help clients right now, which can be great for app developers and other companies needing help urgently. The comforting "I'm not only here, but here today" message adds a dimension of appeal that other domains don’t necessarily deliver – and likely stands out on this company’s business cards, making it memorable with prospective clients.


Similar to BuzzFeed, this website is packed with lists, human-interest stories and adorable animal videos. The ‘dot-today’ in this domain name indicates that visitors will see current stories rather than stale ones. Plus, the inclusion of the word "viral" in the URL infers enhanced immediacy and lets users know that a brief escape to the site will present them with something popular online – and possibly cuddly and cute.

Inspired to launch your website – pun intended – ‘dot-today’?  Click here to explore the choice, and other “not-com” domain options.