By Angela Mackintosh
Superheroes sometimes have better business sense than us mere mortals. They've certainly nailed the branding of their respective personas to the public at large.
Because they know that every decision is important when building a brand -- from selecting the color of a cape to choosing a catchphrase -- it makes sense that they'd also think critically about what follows the "dot" in a business website name. And a "not-com" ending is a smart way to be remembered.
What's a not-com? These are a diverse array of domain options new to the Internet namespace, such as 'dot-photography' (.photography) and 'dot-guru' (.guru).
Maybe one of these (fictional) "not-com" websites, courtesy of some famous fictional friends, will spark an idea in you.
Late for work? Superman recently opened a flying service to help people get across town fast. You can call Red Cape Fast Service. Superman wanted his website to be special, to stick out from all the 'dot-coms' and really mean something to potential customers. So, instead of RedCapeFastService.com (boring!), he created RedCape.flights.
Shining a light in the sky isn't the most effective way to get Batman's attention -- especially if he's in his Bat Cave. That's when BatSignalCall.center was formed. He could still stay anonymous and have the convenience of receiving alerts through his website, as well as via an app on his smartphone.
Katniss is better with a bow than just about anyone, so she hired Princess Merida, and they opened an archery range with private training for anyone who wants to hit the bulls-eye. They named their new venture Girls With Bows, and they both knew to create a website for online registrations and payments. So they quickly developed GirlsWithBows.training and received so many requests in the first week, they had to hire May Welland from The Age of Innocence.
Quidditch is what Harry truly loves but didn't have much time for once he had to seek out and destroy the evil He-Who-Must-Not-Be-Named. Once he finished with that task and married his true love, Ginny, he had to make money somehow. Believe it or not, he opened a sports center where wizards and Muggles can work out, play sports and socialize. Everyone is welcome at Harry's gym, and he keeps his customers up to date on sports leagues and other upcoming events at HarryPotterSports.team.
All parents need a break sometimes. Mary Poppins is the warmest, kindest, best-singing nanny around, and she wants to find like-minded nannies to spread love to children everywhere. She asked Bert what to name her business, and he said, "Supercalifragilisticexpialidocious." But Mary knew that wasn't a smart business name: Nobody would ever be able to spell it correctly! Instead, she chose PoppinsNanny.services: short, sweet and easy to remember.
Superman, Batman, Katniss, Harry and Mary may be fictional characters, but they have the right line of thinking when it comes to using "not-coms" for their websites. Think a "not-com" might be a good idea for your new startup or branding endeavor? Check out some of the newest domain options here.
As executive editor at WOW! Women On Writing, Angela Mackintosh pores over thousands of stories in search of memorable characters and dynamic storytelling. To learn more about Angela and her site, check out WOW's Quarterly Flash Fiction Contest.