Instagram Stardom: How Pups From 'MyRescue.dog' Are Gaining Fans (And Votes!)

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Get ready to say, “Awwwww.” Because for the past several weeks, rescue-dog owners have been posting pictures and telling the heart-warming stories of their beloved adopted pups on MyRescue.dog. (Yes, that’s “dot-dog,” not “dot-com.”)

The goal of this website is to raise up to $100,00 for rescue groups and shelters across the U.S. Each posted picture triggers a $10 donation to the Petfinder Foundation, while each vote for a dog generates a $1 donation. When the campaign ends on Sept. 25, the dog with the most votes gets $25,000 to donate to his or her rescue group of choice; 15 runners up get $5,000 a piece to donate to their favorite shelter.

See Related: A Website That’s Going to the Dogs

Users have been showing their support through social media, sharing the site more than 20,000 times on Facebook and 3,000 on Twitter. However, another social media channel is generating lots of happy barks with MyRescue.dog posts: Instagram.

Take a look at these cute rescue pups below, on track to Insta-stardom while supporting animal shelters along the way.

And if you haven’t checked out MyRescue.dog yet, you have until Friday, Sept. 25, to spread the love.

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