Name.Kitchen's "I Am .______" video series spotlights entrepreneurs who are forging businesses with a digital "not-com" name.
By Jeanine Ibrahim
Peregrine Church and Xack Fischer are best friends and business partners at Rainworks.
The Seattle-based company creates street art installations that magically appear after a rain shower -- or when the pavement gets wet, for instance, from a water balloon fight. (Watch the video, hint hint.)
Learn how their artistic vision has morphed into a full-fledged business, and why their website is www.rain.works.
Click here for an extensive Q&A with these co-founders.