Hungry? Foodies, chefs and bloggers have, in essence, banded together to create a global digitalized cookbook on the Internet. Instructions for anything and everything you ever wanted to cook is, literally, at your fingertips.
And now, the availability of the 'dot-recipes' (.recipes) domain provides businesses and bloggers alike with an obvious way to brand themselves as part of this creative culinary community. Websites such as Artisan.Recipes and Delectable.Recipes are adding to the inspiration -- and digital drooling.
Here are some ideas on how you can become a part of this emerging online community with a 'dot-recipes' domain.
Show off your skills
One relatively simple way to take advantage of the 'dot-recipes' option: Focus on a specific food and serve up recipes for, say, chicken wings (ChickenWings.Recipes), cabbage (Cabbage.Recipes) or Belgian waffles (Belgian-Waffle.Recipes). (Yes, these are all real websites!)
There is no ambiguity about what these sites offer -- the names are entirely self-explanatory, positioning them to attract a worldwide audience obsessed with these dishes.
There's also a practical advantage for making a primary keyword such as "chicken" or "cabbage" an integral part of your domain name, as it enables Google, Bing and up-and-coming search engines such as DuckDuckGo to more readily recognize and give credence to the content on your site. The presence of a primary keyword in a domain name has, historically, been an important ranking factor in how search engines pull up relevant website sites.
Join (or start) a food movement
Another way to make use of a 'dot-recipes' URL is to think bigger and embrace a food movement -- like the Slow Food movement (say, SlowFood.Recipes) or organic food movement (Organic.Recipes). If that's too broad for your taste, consider a site devoted to a particular country, city, or region. At The Taste of Aussie (AussieTaste.Recipes), for instance, one can learn how to make a vegemite sandwich, an Aussie favorite that remained largely unknown outside Australia until the rock band Men At Work referenced it in their 1983 hit "Down Under." Just imagine the possibilities for a site like NewOrleans.Recipes, which might be devoted to traditional New Orleans foods like gumbo, crawfish, and jambalaya.
Make it personal
Yet another strategy is to develop a personal brand by choosing a domain name like AuntMarys.Recipes or AuntMarys.Kitchen. Consider the success story of food blogger Mamma Felice, who has harnessed the potential of the 'dot-recipes' domain by converting her website to MammaFelice.Recipes, where she now shares her passion and knowledge of authentic Italian cuisine with the masses.
There is also an opportunity to appeal to food enthusiasts seeking healthy recipes. Consider GlutenFree.Recipes and HealthyLifestyle.Recipes, for instance. An emotional appeal can also resonate, as it does with the audience for StressFree.Recipes, which highlights healthy dishes that are easy to prepare.
Think outside the kitchen
It's worth noting that being a food site is not a prerequisite for utilizing a 'dot-recipes' domain name. Consider the computer programming site Spark.Recipes, which provides programming 'recipes' to readers. It's a creative use of the domain name extension -- not unlike that of this website, name.kitchen, which provides naming tools and tips within an experimental "kitchen" atmosphere.
Want more 'dot-recipes' inspiration? Check out Name.Kitchen's 'Dot-Recipes' Pinterest page.