Today, it's all about the Internet: If you aren't online, you may as well not exist. However, simply having an online presence (a.k.a. you’re on Linkedin) doesn’t guarantee that people will remember you.
That’s where Amanda Coffee got creative.
Coffee secured the domain 'amanda.coffee' as soon as the ‘dot-coffee’ (.COFFEE) domain became available in 2014. Her domain -- literally her given name -- is the featured URL on her Twitter and Instagram accounts. It redirects to her professional Linkedin profile.
“It looks cleaner, instead of the long Linkedin URL,” Coffee, a 28-year-old corporate communications professional with PayPal, says. “There were other times when I wish I were more of an early adopter, like all those people who joined Twitter when it first launched and they got their first names. I got lucky this time.”
Coffee is among the new wave of Internet users leveraging the latest 'not-com' options to creatively brand themselves online. More than 500 new domain extensions are now available, ranging from ‘dot-photography’ (.PHOTORGRAPHY) to ‘dot-expert’ (.EXPERT), allowing you to craft a clever URL moniker for your brand -- whether it be a business or something more personal.
Like Coffee, others are using these new domains to claim a professional URL that is memorable, and in most cases, quite imaginative.
Louie Mantia, a prolific graphic designer who’s created popular smartphone icons for Apple and Square, seized a ‘dot-land’ (.LAND) domain to showcase his graphic design portfolio, recently switching over from a ‘dot-me’ (.ME) domain.
His new website is named Louie.Land.
“I have fun things on my website, so I decided that I'd make something that was a little sillier,” the 26-year-old says. “Dot-land [.LAND] worked out because I could be a 'LouieLand' -- just like DisneyLand.”
A “big fan” of Disneyland, Mantia says he looked at other domain names with ‘dot-com,’ but most of what he wanted was either already taken or too expensive. In the end, Mantia says he secured the perfect online name.
“My friends thought it was pretty humorous that I was able to snag [louie-dot-land], just because it personified me so well,” he says.
Cheryl Mallenbaum Ninyo, a 48-year-old freelance editor, also wanted a website name that embodied her personality as a creative professional.
While launching her professional site late last year, she weighed a few of the newest "not-com" options, ultimately naming her website ‘VirtualEditor.Guru.’
“I liked ‘dot-guru’ [.GURU] because it was more kitschy and more fun," Ninyo says. "It encompassed the personality of what I was trying to do more.”
“Plus, I’m not like everyone else," she adds. "I’m not a dot-com [.COM]."
Below are a few other Internet naming pioneers who've gotten creative with their personal brand by using a "not-com" domain.
Jonathan.fish/er/ An online portfolio for a mobile software developer named Jonathan Fisher.
chai.coffee The online portfolio for Elizabeth Chai, a designer and creative director at Octane Coffee Company.
broadcasting.expert Redirects to the Linkedin profile for Andrew Herzman, a broadcast instructor in New York state.
jenn.money The online portfolio and blog for a New Jersey-based web developer and artist. It redirects to her website, jennymoney.biz.
Inspired? Click here to explore the growing list of "not-com" choices available to add some sparkle to the domain for your online resume, portfolio or personal brand.