VIDEO: Startup Profile - "We Are"

Name.Kitchen’s “I Am .______” video series spotlights entrepreneurs who are forging businesses with a digital “not-com” name. Peregrine Church and Xack Fischer are best friends and business partners at Rainworks.

The Seattle-based company creates street art installations that magically appear after a rain shower — or when the pavement gets wet, for instance, from a water balloon fight.

Learn how their artistic vision has morphed into a full-fledged business, and why their website is

Click here for an extensive Q&A with these co-founders.