Startup Profile:

Name.Kitchen’s “I Am .______” video series spotlights entrepreneurs who are forging businesses with a digital “not-com” name. 

Discover how a former waitress transformed herself into an e-commerce success with the help of a ‘dot-life’ (.life) domain.

‘Dot-life’ is one of hundreds of new “not-com” domain options now available. More and more startups and small businesses are choosing these digital extensions to design a URL that is creative, memorable and meaningful.

Click here for a Q&A with the founder of