The Favorite to Win the Masters ... 'Dot-Golf'?


By Charlie Schoenthaler Eighty-nine of the world’s best golfers will be vying for the green jacket at perhaps the most prestigious golf event in the world this weekend: The Masters in Augusta, Ga. Playing at Augusta National on its manicured greens, fairways lined with “patrons” and scenery speckled with blooming azaleas is on the bucket list of every golfer.

Coverage of the Masters this week will most likely be focused on several of the tournament favorites to include the top three players in the world: Jason Day, Justin Spieth and Rory McIlroy.

However, one of the surprise favorites to win this week actually isn’t a human golfer at all. It’s the “not-com” domain extension, ‘dot-golf’ (.golf).

With four Masters participants – Louis Oosthuizen (28-1), Lee Westwood (150-1), Danny Willett (50-1) and Darren Clarke (1000-1) – having already made the switch to a ‘dot-golf’ for their respective digital brands, the odds are 16-1 that a .GOLFer (get it?) will be trying on the Green Jacket in Butler’s Cabin this year.

In fact, one of these ‘dot-golf’ pros has better odds of winning than former Major champions Justin Rose and Charl Schwartzel.

Professional golfers are always looking for new ways to separate themselves from the field, so it’s no surprise that several of the games brightest have edged out competitors online by moving their website to a ‘dot-golf’ (.golf) domain extension.

But this option isn’t just for the professionals. Everyday people like you and me – amateur golfers, golf team, golf bloggers, golf enthusiasts – can seize the opportunity to own a ‘dot-golf’ (.golf) domain. And if golf isn’t your sport of choice, there is probably a not-com extension that matches your favorite sport. Some examples include ‘dot-football’ (.football), ‘dot-tennis’ (.tennis) and ‘dot-run’ (.run).

The launch of these new domain extension options is transforming the Internet landscape, allowing businesses and personal brands to create short, memorable and meaningful digital names that stand out from the crowd.

So, as you sit down to watch a “Tradition UnLike Any Other” this week, a new tradition for the golf industry will be taking center stage on the Internet.

Good luck to the .GOLF(ers) teeing it up at The Masters this week!