When Tech Expert Katie Linendoll dishes on her favorite trends in the technology space, people pay attention.
Among her faves for 2016: "not-com" domain extensions. These are the hundreds of new options to the right of the dot in a website URL.
New endings such as 'dot-photography' (.photography), 'dot-cafe' (.cafe) and 'dot-wtf' (.wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. More and more small businesses and startups are joining what's been dubbed the "Not-Com Revolution."
And for those who are concerned about being "found" online via this new crop of domain endings, don't stress. Google has gone on the record saying that they treat these domain options in search no differently than oldies such as 'dot-com' (.com) and 'dot-net' (.net).